Terms & Conditions

By installing or using LiquidLift (“the App”, “LiquidLift”, “we”, “us”), you (“Merchant”, “you”) agree to be bound by these Terms & Conditions (“Terms”). If you do not agree, do not install or use the App.

These Terms form a binding agreement between you and LiquidLift. Your Shopify store's use of the App constitutes your acceptance on behalf of any organisation you represent.

LiquidLift is a Shopify application that installs a storefront overlay on your Shopify store. The overlay:

• Shows a welcome screen to first-time visitors
• Fires a video-based offer panel when a visitor adds a product to their cart
• Tracks behavioural events and attributes resulting orders to LiquidLift campaigns
• Provides a merchant dashboard displaying attribution analytics

We reserve the right to modify, suspend, or discontinue any part of the service with reasonable notice.

3.1 Plans

LiquidLift is offered on the following monthly recurring subscription plans, billed through Shopify Billing:

3.2 Billing cycle

Subscriptions are billed monthly via Shopify Billing. Your first payment is due 30 days after you approve the subscription. Subsequent payments are charged automatically every 30 days.

3.3 “Free until first sale” positioning

When we say “you won't pay until LiquidLift generates your first sale”, this is a positioning statement reflecting our confidence in the product — not a contractual delay of billing. Your Shopify subscription begins from the moment you approve it. We encourage you to evaluate results within your first billing cycle and cancel if LiquidLift has not generated value.

3.4 Cancellation and refunds

You may cancel your subscription at any time by uninstalling LiquidLift from your Shopify store. Cancellation takes effect at the end of the current billing period. We do not offer refunds for partial billing periods except where required by applicable law.

3.5 Price changes

We may change subscription prices with 30 days' notice. Continued use after the notice period constitutes acceptance of the new price.

You agree not to use LiquidLift to:

• Violate any applicable law or regulation
• Display content that is illegal, harmful, deceptive, or fraudulent
• Attempt to reverse-engineer, decompile, or extract source code from the App
• Circumvent campaign limits imposed by your plan
• Resell or sublicense access to the App without written consent
• Interfere with or disrupt the App's infrastructure or other merchants' use of the service

We reserve the right to suspend or terminate accounts found to be in breach of these terms without refund.

• You are responsible for the content of your campaigns, including video URLs, offer copy, and discount codes.
• You must ensure campaigns comply with Shopify's Acceptable Use Policy and applicable advertising standards.
• You are responsible for updating your own store's privacy policy to disclose LiquidLift's data collection on your storefront.
• You must keep your Shopify account and access credentials secure.

LiquidLift retains all intellectual property rights in the App, including the overlay code, dashboard, brand assets, and all related software. These Terms do not grant you any ownership rights in the App.

You retain ownership of your campaign content, brand assets, and data generated by your store's use of the App.

Our collection and use of data is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using LiquidLift, you consent to data practices described in the Privacy Policy.

Where LiquidLift processes personal data on your behalf (e.g. visitor session data on your storefront), we act as a data processor and you act as the data controller. You are responsible for ensuring you have a lawful basis under GDPR or applicable law for that processing.

8.1 No guarantee of results

LiquidLift provides tools for conversion optimisation. We do not guarantee any specific level of revenue, conversions, or business results. Attribution data is provided on a best-efforts basis and is not a guarantee of causation.

8.2 Service availability

We aim for high availability but do not guarantee uninterrupted service. We are not liable for losses caused by downtime, bugs, or service degradation.

8.3 Limitation of liability

To the maximum extent permitted by law, LiquidLift's total liability to you for any claims arising under or related to these Terms shall not exceed the total subscription fees paid by you in the 12 months preceding the claim.

We are not liable for indirect, incidental, consequential, or punitive damages, including lost profits or lost revenue.

8.4 Indemnification

You agree to indemnify and hold LiquidLift harmless from any claims, losses, or damages arising from your use of the App, your campaign content, or your breach of these Terms.

Either party may terminate the agreement at any time:

• You: by uninstalling LiquidLift from your Shopify admin.
• Us: by suspending or revoking your access, with notice where practicable. We may terminate immediately for material breach of these Terms.

Upon termination, your access to the dashboard and overlay will cease. We will retain your data for up to 30 days post-termination before deletion, in accordance with our Privacy Policy.

We may update these Terms at any time. We will notify you of material changes via the dashboard or email. Continued use of LiquidLift after changes are published constitutes acceptance. If you do not agree to updated Terms, you must stop using the App.

These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

We encourage you to contact us at hello@liquidlift.app before initiating any formal dispute process — most issues can be resolved quickly and informally.

These Terms, together with the Privacy Policy, constitute the entire agreement between you and LiquidLift regarding the App and supersede all prior agreements or understandings.

LiquidLift
Email: hello@liquidlift.app
Website: liquidlift.app